Will Video Search Ads Be YouTube's Money Mint?
Google's Video-Sharing Site Is Racking Up as Many Queries as Yahoo FULL ARTICLE
TVB to GM: Don't Forget to Use Spot TV
Trade Group Argues Automaker Needs More Brand Building FULL ARTICLE
Martin Cass Replaces Scott Sorokin as Carat U.S. President
Will Remain on Media Agency's P&G Business, Which He Led Globally FULL ARTICLE
Stocks Make a Stunning Comeback
Wild Ride Continues With 936-Point Surge FULL ARTICLE
This Week's Print Issue
Ten Things You Can Learn From the '70s Recession
Bradley Johnson Digs Through the Archives to See What Marketers, Media and Agencies Did Right and Wrong in the Past MORE
MediaWorks
TV Guide Magazine Finds a Buyer
Deal With OpenGate Capital to Close by December FULL ARTICLE
It's Sports Fans vs. 'Desperate Housewives'
Rash Report: Networks Air Full Slate of Live Sporting Events FULL ARTICLE
Digital
New, Improved Joost Will Launch This Week
Web-TV Service Does Away With Download, Adds Community Features FULL ARTICLE
MySpace Tries Self-Serve Local Ads
Tapping Local Pizza Shops for Incremental Ad Dollars FULL ARTICLE
DigitalNext
Unconventional Times Call for Unconventional Marketing
And That Requires New Processes, Lessons From a Blog FULL ARTICLE
Digital: Columns
Online Video Popular Across Most Demographics
Mike Vorhaus on Digital Communications FULL ARTICLE
CMO Strategy
The CMO InterviewCrossing Borders by Building Relationships
Coke Pacific's Darren Marshall on the Opportunities and Challenges of Marketing in Asia FULL ARTICLE
Remembering Paul Newman, Marketing and Brand Guy
Actor's Legacy Includes a Philanthropic Model That Holds Lessons for All Businesses FULL ARTICLE
TalentWorks
Don't Turn Drinking Into a Responsibility
Ignore the Warning in the Ads: Robert Rosenthal's Recipe for Less Stress FULL ARTICLE
Small Agency Diary
What Would You Do if You Were Marketing VP for a Day?
10 Things for Clients to Consider When Evaluating Agencies FULL ARTICLE
GenNext
Political Advertising Should Be Held to Higher Standards
Consumer Ads Would Never Get Away With This FULL ARTICLE
Campaign Trail
Obama Airs 25,000 Commercials in Past Four Days
Will Spend More in Final 25 Days Than McCain Will in Entire General FULL ARTICLE
News
U.K. Firms Slash Marketing Budgets
Quarterly Bellwether Report Shows Biggest Drop in Nine Years FULL ARTICLE
Starbucks' Surprise Success: Oatmeal
Women, Millennials Make New Breakfast Item Into Best-Seller That Could Reinvent Its Category FULL ARTICLE
Consumers: In Local Banks We Trust
Overall Confidence in Industry Plummets to 21%, Lowest in Decades FULL ARTICLE
Ten Things You Can Learn From '70s Recession
Bradley Johnson Digs Through the Archives to See What Marketers, Media and Agencies Did Right and Wrong in the Past FULL ARTICLE
As Goes the Stock Market, So Goes McCain
GOP Attack Ads Fall Flat as Economy Sinks and Obama Continues to Rise FULL ARTICLE
Agency News
DraftFCB, Two Years After the Merger
This Marriage Was Supposed to Create a Powerhouse Agency. So Where Are the Big Wins? FULL ARTICLE
MindShare Acquires Michaelides & Bednash
Pioneering Media-Planning Shop Will Fold Into WPP Agency; Founders to Head Unilever-Dedicated Unit FULL ARTICLE
Madison+Vine: News
Got an Idea for a Branded Content Play? Go to Google
Search Giant Is Looking for New Ways to Make Money on YouTube FULL ARTICLE
The Big Tent
Q Scores Take the 'Quien?' Out of Latino Celebrity Spokespeople
If It Looks Like a Hispanic Celebrity and It Talks Like a Hispanic Celebrity, Is It Really a Hispanic Celebrity? FULL ARTICLE
Global Idea Network
When Naming a Business in the Philippines, Think Funny and Punny
'Mang Donald's' and 'Petal Attraction' to Name Just a Couple Examples FULL ARTICLE
Bagging the Bag Habit
A Smart SMS Campaign From Sainsbury's Works to Cut Down on Shopping Bag Use FULL ARTICLE
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