|
|
 |
Major Media in the Shopping Aisle
By Matthew Egol and Christopher Vollmer
The last bastion of prime-time mass marketing may well be the retail store. Over the next few years, digital in-store advertising will transform the consumer shopping environment and the advertising industry.
Read on... |  |
 |
|
Best Business Books 2008
Our annual review, written by prominent thinkers in their fields, selects the best business books to help leaders navigate the changing economic, social, technological, and political landscapes that affect the way people do business. s+b's Top Shelf, Strategy, Life Stories, Marketing, Rhetoric, Innovation, Globalization, Human Capital, Capitalism and Community, Management, Miscellany |
 |
|
Beyond Borders: The Global Innovation 1000
By Barry Jaruzelski and Kevin Dehoff
This year’s annual Booz & Company study of corporate R&D spending reveals the flows of innovation spending across national borders, both from — and to — the U.S. and Europe. Companies that invest coherently perform better than companies that keep their R&D labs at home or that scatter them around a wide variety of locations.
Read on... |
 |
|
The Practical Wisdom of Ikujiro Nonaka
By Sally Helgesen
To help corporations build their capabilities more consciously, Ikujiro Nonaka draws on Western and Eastern philosophic traditions. Knowledge is created in companies, he says, when generosity is prevalent, people feel recognized, and communication is informal.
Read on... |
American Business Media. Read the newly released 2007 Forrester Study at http://www.americanbusinessmedia.com
|
|
|
