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A study conducted in November 2006 among industry professionals in small and medium sized companies found that almost 87% of the respondents use the internet every day in order to search for products or information related to their field of work. However, most of them are unsatisfied with the results.Our key target : French and European industry decision-markers
87% Search on the internet every day
(major source of information)
73% Are unsatisfied with the results
(40% of search time is unnecessary - source IDC)
4 Major reasons: loss of time, no reference website, reliability problems, problem of result optimization
82% Would welcome an industry-focused internet service
(to find advice, products and information,...)
Source: Survey by GISI - Nov. 2006 (950 respondents)
